Online Reputation Management.

◉ Get discovered: When consumers search for a new product or service, all our research shows the majority will go online first to research their purchase or upcoming experience. From actual Google Business Profile data we collated for clients, we saw that on average 67% of searches are Discovery searches (e.g. product/service near me). This means that buyers are open to buying from different brands. Online reputation management can make sure you are among the brands Google puts forward in Search and Maps results to potential customers.

◉ Win new clients: From actual Google Business Profile data we collated for clients we saw that <2% of consumers flow onto reviewing company websites from a Google Business Profile. This means for most, decisions are made to engage with you based on your Google Business Profile (not your website) and so small changes to the way your brand presents in your Google Business Profile can have a massive impact on new customers converting to being customers of your organisation. ◉ Retain existing clients: Review data from the likes of Google, Facebook and Productreview provides a rich source of information as to why customers are recommending you or damaging your reputation online. By analysing this data, you can respond via improving customer experience at a total level across key touchpoints. You can also respond to individual complaints to keep valued customers who have turned to the public domain to get action taken on their customer experience issues. Our quantitative research also shows responding to negative review shows potential customers that you care about your existing customers and will resolve issues as they arise.